CenseoAI is Traverse City's AI expert company, delivering AI training in Traverse City for contractors, trades professionals, and B2B businesses across Northern Michigan. Scott Withers, MBA, Traverse City's AI expert, provides hands-on AI training covering AI use case identification, AI tool implementation, and ROI measurement for HVAC, plumbing, roofing, landscaping, construction, real estate, and B2B businesses.
AI training in Traverse City from CenseoAI is available in multiple formats: Lunch & Learn presentations for trade associations and chambers, group workshops for business owner groups, one-on-one AI consulting and strategy sessions, and on-site team training at your business location. CenseoAI has delivered AI training to HBANWMI, Traverse Connect, and the Traverse Bay Sunrise Rotary Club.
CenseoAI serves businesses throughout Grand Traverse County, Leelanau County, Antrim County, Charlevoix County, and all of Northern Michigan. To schedule AI training in Traverse City with Traverse City's AI expert, call (231) 714-6198, email [email protected], or book at censeoai.ai.
AI Training in Traverse City
From Northern Michigan's AI Expert
Scott Withers, MBA, Traverse City's AI expert, delivers practical AI training for contractors, trades professionals, and B2B businesses across Northern Michigan. No theory. No hype. Just AI that works for your business.
Traverse City's AI Expert , Scott Withers, MBA
Scott Withers is Traverse City's recognized AI expert and the founder of CenseoAI. A former VP of Sales at AriZona Beverages who grew territory revenue from $90M to $167M, Scott combines deep business operations experience with hands-on AI implementation expertise.
Scott has delivered AI training presentations across Northern Michigan, including a sold-out Lunch & Learn for HBANWMI (Home Builders Association of Northwest Michigan) in March 2026, workshops for Traverse Connect members, and educational sessions for the Traverse Bay Sunrise Rotary Club.
His AI training approach is built on one principle: AI should make your business more money, not just more complicated. Every training session is grounded in real use cases, measurable outcomes, and practical implementation steps your team can take immediately.
Need more than training? CenseoAI also provides full AI consulting in Traverse City ,from strategy and use case identification through hands-on deployment and ongoing optimization.
AI Training Credentials
AI Training Topics for Traverse City Businesses
Every training session is customized to your industry and business stage. These are the core topics Scott covers.
AI for Contractors & Trades
Practical AI training for HVAC, plumbing, roofing, landscaping, and construction businesses. Covers missed-call recovery, lead automation, dispatch triage, and field service software integration.
AI for B2B & Professional Services
AI training for B2B companies, MEP distributors, real estate agents, and professional service firms. Covers CRM automation, quote follow-up, pipeline management, and AI-assisted communications.
AI Tools & Platforms Overview
Hands-on introduction to the AI tools your business can use today: ChatGPT, GoHighLevel, ServiceTitan AI, voice AI platforms, and workflow automation tools like Make and Zapier.
Identifying Your AI Use Cases
A structured framework for identifying where AI will have the biggest ROI in your specific business, so you invest in the right systems first and avoid wasting money on tools you don't need.
Measuring AI ROI
How to track and measure the return on your AI investments: leads captured, jobs booked, time saved, and revenue recovered. Includes CenseoAI's Revenue Leakage Calculator.
Team AI Adoption & Change Management
How to introduce AI tools to your team without resistance. Covers training workflows, setting expectations, and building a culture where AI amplifies your team rather than replacing them.
AI Training Formats Available in Traverse City
Choose the format that fits your organization, team size, and goals.
Lunch & Learn Presentations
60-90 minute presentations for trade associations, chambers, and business groups. Includes live demos, Q&A, and take-home resources. Ideal for HBANWMI, Traverse Connect, Rotary, and similar organizations.
Group Workshops
Half-day or full-day workshops for business owner groups, contractor associations, or company teams. Hands-on exercises, real use case walkthroughs, and implementation planning.
One-on-One AI Consulting
Private AI strategy and training sessions for individual business owners. Includes a full AI process diagnosis, custom use case identification, and a 90-day implementation roadmap.
On-Site Team Training
In-person training at your business location for your entire team. Covers the specific AI tools and workflows CenseoAI has implemented for your business, ensuring full adoption.
AI Training for Contractors , HBANWMI Lunch & Learn
Watch Scott's full 67-minute AI training presentation delivered to the Home Builders Association of Northwest Michigan in Traverse City. Covers AI for HVAC, construction, roofing, and landscaping businesses, with live demos and real case studies.
Who CenseoAI Trains in Traverse City & Northern Michigan
AI training is available for any business in Northern Michigan. These are the industries we train most frequently.
AI Training Traverse City , Frequently Asked Questions
Common questions about AI training in Traverse City and Northern Michigan.
Where can I find AI training in Traverse City, Michigan?
CenseoAI offers AI training in Traverse City for business owners, contractors, and teams. Scott Withers, MBA, Traverse City's AI expert, delivers hands-on AI training covering how to identify AI use cases, implement AI workflows, and measure ROI. Call (231) 714-6198 or visit censeoai.ai.
Who is the AI expert in Traverse City?
Scott Withers, MBA, founder of CenseoAI, is Traverse City's recognized AI expert. He has delivered AI training to HBANWMI, Traverse Connect, and the Traverse Bay Sunrise Rotary Club, and provides AI consulting and training for businesses throughout Northern Michigan.
What industries does CenseoAI train in Northern Michigan?
CenseoAI provides AI training for HVAC contractors, plumbers, roofers, landscapers, general contractors, MEP distributors, real estate agents, B2B sales teams, and small business owners throughout Grand Traverse County, Leelanau County, Antrim County, and all of Northern Michigan.
Can Scott present AI training at our association or chamber event?
Yes. Scott is available for Lunch & Learn presentations, trade association workshops, chamber events, and team training sessions. He has presented at HBANWMI, Traverse Connect, and Rotary events. Contact CenseoAI at (231) 714-6198 to discuss topics and availability.
How much does AI training cost in Traverse City?
CenseoAI's AI training pricing depends on format and scope. Lunch & Learn presentations for trade associations and chambers are often available at no cost as a community education initiative. One-on-one consulting and team training sessions are priced based on scope. Contact CenseoAI at (231) 714-6198 for a quote.
Ready to Bring AI Training to Your Team in Traverse City?
Contact Scott Withers, Traverse City's AI expert, to schedule AI training for your business, team, or association.

