About CenseoAI

"I'm a Traverse City native—born and raised, and I'm proud to call this community my home. After spending 28 years in the southwest suburbs of Chicago building my career, I moved back to Northern Michigan, and I've been home again for the last 7 years, building a local business and helping companies grow with practical, measurable solutions. I am excited to see the growth and advancements in the initiative to grow the technology sector here, along with fostering Entrepreneurship and Small Business growth.

I've spent 25 years watching the same story play out: A company grows, processes break, and leadership can't figure out why revenue plateaued or margins started slipping.

At AriZona Beverages, I watched retailers receive wrong product mixes because no one had systematized customer segmentation. We fixed that, and territory revenue grew from $90M to $167M.

At Sheren Plumbing & Heating, I watched the Executive team frustration with being able to make informed decisions because reports took 2 to 3 weeks to generate. We systematized reporting, cut it to 1 to 2 days, and the team could suddenly make informed decisions in 86% less time, freeing their time up so they could spend more time where it really matters - working more effectively on projects and their GC's.

Every time, the pattern was the same: identify the broken process, systematize it, and watch results appear—often within weeks, not months.

I founded CenseoAI to bring this approach to growth-stage B2B companies who are stuck. If your revenue or margins are declining and you're not sure why, I can almost guarantee one of three process gaps is the culprit. Let's find it and fix it, starting with quick wins you can measure in the first 2 to 3 weeks."